Salty Clothing

SALTY is a clothing brand that emerged after the summer of 2023 when I returned to Athens from living in Barcelona. It is a concept that represents the power to overcome mental and physical challenges through sport and more specifically the sport of surfing, which is not that popular in Greece, as it is in other countries across Europe. The idea came after having abandoned my physical health due to overworking and finding the solution in pushing myself to join a community that commits to hard workouts in the sea that leave you with that salty mouth at the end of them. Right now, Salty remains a concept with limited production that is used as a template to experiment with physical product branding, marketing and community building. The goal is to launch a line of clothes that are for those who seek comfort after a hard surfing session, but want to remain stylish.

I did the research for making a clothing brand a reality, sketched some designs on paper and illustrator and printed a few items. The primary work was done on the concept, logo and branding, what would be the aesthetic in terms of photography/media and the designs in terms of colors and patterns.